It is a chain of shops belonging to the Spanish group Inditex founded by Amancio Ortega, who also owns brands such as Massimo Dutti, Pull & Bear, Oysho, Uterk, Stradivarius and Bershka. The group is headquartered in A Coruña, Galicia, Spain, where the first Zara store opened in 1975. It is claimed that Zara needs only two weeks to develop new products and get them to warehouses, compared to an average of six months in the industry, and releases about 10,000 new designs each year. Perhaps the most unusual strategy in its policy is that of non-advertising; In return, the company preferred to invest a percentage of the proceeds in opening new stores instead.