Postobón, S.A. (Spanish pronunciation: [postoˈβon] ) is the largest Colombian beverage company, and also one of the largest in South America. The company has a wide portfolio of products that includes soft drinks, fruit juices, bottled water, tea, and energy drinks.

It has created soft drinks such as "Manzana Postobón", an apple-flavored soda, and its most popular "Colombiana", a "cola champagne." Additional flavors of Postobón soda beyond apple include grape, orange, pineapple, and lemon.

Postobón has expanded its product line by including bottled water and boxed juices; the latter are currently sold under the brandname Hit.