Swistar, a fashion powerhouse known to be the first watch maker in the United States to offer tungsten and ceramic watches at competitive prices, have taken over the watch industry with newly redesigned styles. Swistar watches were originally introduced to North America in 1997. At the time big brands such as Rado and Mavado offered watches with similar materials at a much higher price category and with limited availability. Swistar entered the market in 1997 with a huge selection of beautiful designs for men and ladies at very affordable prices, all the while offering the newest high-tech materials such as tungsten carbide, ceramic, sapphire, and Swarovsky. These scratch resistant materials cast in slim and attractive watch designs became an instant hit and propelled Swistar as leaders in the fashion and watch landscape.