Panini (Italian: Panini) is a company based in Modena, Italy, named after the Panini brothers who founded it in 1961. The company produces books, comics, magazines, posters, cards, and more through its holdings and publishing branches. Its pages have been launched since the 1970 World Cup finals, and it has continued To invade the global markets with the increasing demand of football fans to fill its “albums”, and its increasing spread with the television broadcast of the matches, it was not limited to the World Cup event every four years, as it became possible for fans of the round to acquire posters for the major European leagues and exchange pictures of their favorite players who are active In it, which is richer than the spherical culture in societies in which collecting posters has become a tradition and habit, especially among children, in a context of competition over filling the “album” of photos.