Cartier was founded by Louis Cartier in 1847 in Paris , France . The company remained under the administration of the Cartier family until 1964. Now the Cartier Foundation is affiliated with the Richemont Foundation, and the main branch is located in Paris . Cartier is known for its jewelery and wrist watches, as well as animal-inspired jewelry and best known for its leopard brooch made especially for Wallace Simpson . A diamond necklace for Maharaja Patila Bhubinder Singh. Cartier has a long history of dealings with kings and community celebrities including King Edward VII.