Coca-Cola Beverages Pakistan Ltd. (CCBPL) uses continuous flow for manufacturing its products and uses the product-focused strategy. It has set standards of its products that are produced in high volume with low variety. CCBPL currently has five plants operational. These plants use continuous planning for production. They forecast their sales for each week and then produce accordingly. Each line produces a maximum of 140000 cases of beverages in a day. ; For every change in beverage the equipment is cleaned which is time-consuming (4-6 hours) and costly.